branding.
Bold, hydrating skincare that embraces moisture as the foundation of healthy skin.
Client:
MOIST Labs
Completed:
2025
Bold branding for a hydration-first skincare revolution.
MOIST Labs challenged us to create a brand identity as bold and unapologetic as their product philosophy. In a market of subtle, whispering brands, they wanted to make a statement—hydration isn't just important, it's everything.
Our challenge was to develop packaging that would stand out on shelves while conveying the deep, botanical-rich formulations within. The result is a striking visual system that commands attention.
Typography.
Display Typeface:
Helvetica Neue Bold delivers maximum impact with unapologetic confidence. The condensed letterforms create instant brand recognition and bold shelf presence.
Body Typeface:
Inter provides clean readability across all touchpoints, balancing the bold display type with approachable body copy that communicates product benefits clearly.
Color Palette.
A refreshing brand that made waves in the market.
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